Thank you to
You know you need to focus on your International Student Recruitment initiatives…Where to start?
Which markets, which vendors, which digital tools and what about
Sometimes the information available out there is either too rudimentary or it doesn’t apply to you and your plans.
This conference will
take a hard look at:
What Works Where
Implementing an effective strategy.
Measuring results so you can apply your learning to future decisions.
Participants will gain
insight from our
real-world recruiting discussions covering:
Come learn best practices to help you generate leads and convert inquiries to enrolled students. This conference will gather intermediate and advanced practitioners for some great discussions in a beautiful location.
CGACC and Intead, LLC are pleased to have joined forces to host this event, the first annual International Student Recruitment Bootcamp: What Works Where.
We’re uniting a talented team of experts to serve as panelists and speakers from academia and from the commercial side. People who understand the importance of marketing strategy and execution.
We hope you will join us.
DR. CARLOS CORTÉS
Professor Emeritus of History,
University of California, Riverside
SAFIA SAMEE ALI
President, Corporate Practice
Chief Executive Officer,
Executive Director & CEO,
Director of Institutional Relations,
University of Cincinnati, International Admissions
President and Founder,
Assistant Vice President for International Programs &
California State University, Sacramento
Co-Founder & CEO,
Shanghai GQ Education Services
President & CEO,
Boutique Universities Consortium
ITA DURON HERMOUET
Director of Admission, International Research
Massachusetts College of Pharmacy and Health Sciences
ALI C. HANTAL
Chief Executive Officer,
Director of Marketing & Sales,
Study in the USA
Answer all those challenging planning and implementation questions.
SUNDAY - 1/29/17
7:00 PM - 9:00 PM
Ease into the fast-paced and knowledge-packed workshop with a relaxing but elegant three course dinner (complete with wine pairing) the night before. This is a great opportunity to socialize and network with your peers and our industry experts in a more casual setting where organic conversations can easily flow and help inform new perspectives over the next two days.
Space is limited to 50 attendees.
*Additional cost of $80 per person applies.
MONDAY - 1/30/17
7:00 AM - 8:30 AM
If you haven’t already picked up your registration packet the night before, we’ll be available during breakfast to assist and answer any other questions.
8:30 AM - 10:00 AM
SESSION 1: REGIONAL ANALYSIS
The conference opens by focusing on the importance of regional analysis as the foundation for your international student recruitment journey. The session will focus on helpful data specific to a variety of markets and cultures. Walk out with a clearer understanding of how messaging tailored specifically to regional audiences will engage your prospective students.
10:00 AM - 10:30 AM
Wake up! It’s time for more caffeine (and some snacks) to keep you energized for the next session.
10:30 AM - 12:00 PM
SESSION 2: TECH TOOLS
Our tech gurus dive deep into a variety of tools and resources your institution could and should be using. They explain and compare features and offer insights on best practices. This stuff can be complicated. Presenters from the tech industry will break it down for you.
12:00 PM - 1:30 PM
You’ll have the opportunity to digest the last 2 hours of information while you ingest a satisfying meal. This is a chance to get to know your fellow colleagues better and have lively discussions about the workshop material presented so far. We encourage you to socialize and learn from others.
1:30 PM - 3:00 PM
SESSION 3: GROUND GAME
It can be a jungle out there (sometimes literally). The well-traveled panelists for this session offer best practices and resources obtained from years of experience attending a variety of college fairs and working with partners around the world.
3:00 PM - 3:30 PM
Time for more caffeine and snacks.
3:30 PM - 5:00 PM
SESSION 4: MEASURING SUCCESS
By now you have a deeper understanding of the processes, practices and data you should be employing to drive your international recruitment goals. All of that has limited value if you don’t know how to measure the return on your investments. Marketing analytics help you know which investments worked so you can focus your budget on campaigns that drive results. A panel of experts will help you wade through what the numbers mean and why they’re important. You’ll leave this session with the ability to confidently convince key decision makers to support your strategic vision.
5:30 PM - 7:30 PM
NETWORKING COCKTAIL RECEPTION
After a short break to freshen up and stretch your legs, join your colleagues for a complimentary cocktail reception under the beautiful San Diego sky. After that full day, you deserve a glass of wine and some tasty hors d’oeuvres. This is yet another opportunity to really interact with other colleagues and get more face time with our expert panelists in a relaxed environment.
TUESDAY - 1/31/17
7:30 AM - 8:30 AM
Get ready to tackle the final day with another satisfying breakfast.
Reminder: Today’s itinerary is a little different. The day belongs to you. Where do you want to focus? What do you want to learn? You have the option to select 2 of the four topics discussed yesterday for a more advanced focus. We will have plenty of time for interaction with each other in each session. Share your specific challenges and get the feedback that will help move you forward.
8:30 AM - 10:30 AM
SESSION 1: PARTICIPANT’S CHOICE
Option 1: Tech Tools
Option 2: Regional Analysis
10:30 AM - 11:00 AM
A little mid-morning pick-me-up to keep you charged for the rest of the day.
11:00 AM - 1:00 PM
SESSION 2: PARTICIPANT’S CHOICE
Option 1: Ground Game – Building in-country partnerships
Option 2: Measuring Success – digital analytics
1:00 PM - 1:30 PM
Before you fly out, pick up a boxed lunch and take it with you to the airport. If you’re staying, we encourage you to find another attendee and have a picnic on the patio while you soak up the last of that California sunshine before heading home.
This year’s conference is being held in the beautiful and vibrant city of San Diego – the perfect escape in the middle of winter. A block of rooms has been arranged at The Dana on Mission Bay – a boutique resort on the waterfront surrounded by lush landscaping.
Please call the hotel toll free at (800) 445-3339 or directly at (619)-222-6440. Inform them you are part of the CGACC and Intead Bootcamp 2017 to receive the discounted conference room rate. Prices range from $115-175 per night depending on room type. These rates cannot be booked online.
Please book prior to December 30, 2016. Reservations received after December 30th will be subject to standard hotel rates and availability.
If your schedule permits some extra play time, the following attractions are all less than 10 miles away from the hotel:
San Diego Zoo
Getting here is easy too! The hotel is just a 15-minute cab ride from the San Diego International Airport.